Artooi Initiative: Promoting the Habit of Drinking Water in the Makkah Community.

Saudi Press Agency (SPA) Highlights the Initiative:

Published Saudi Press Agency (SPA) About the Initiative "Artooi" launched by the Vigilant Volunteer Team in the Holy Capital, under the supervision of the Makkah Health Department, aims to promote the habit of drinking water and provide a healthy, free option for cafe-goers. The initiative, which began on October 7th, partnered with 36 cafes and is set for a three-month trial period, with plans to expand its reach in the future.

Vision of the Initiative Leader: Mohammed Al-Fahmi:

In an interview with Al Resalah ChannelHe clarified Mohammed Al-Fahmi, the leader of the Vigilant Volunteer Team, explained that the initiative came in response to the decrease in water consumption rates during the winter season, as individuals tend to reduce their water intake compared to the summer. The initiative focused on providing water in cafes.

Al-Fahmi mentioned that the number of beneficiaries so far has exceeded 200 individuals, while the initiative aims to reach 5,000 beneficiaries during the trial period. Forty volunteers have contributed to the success of the initiative, with their roles including design, content writing, and communicating with cafes to convince them to participate in the project.

One of the key marketing elements adopted by the initiative was stickers next to the cashier featuring the registered phrase:
"The café is offering you something for free, scan the code to discover what it is."

This interactive barcode leads to a survey aimed at measuring the community's awareness of the importance of drinking water, as well as supporting interaction with the initiative through social media via the initiative's hashtag.

The Role of Supervisors and Team Members in Implementation:

In an interview via Al-Ikhbariya ChannelHe spoke Mohammed Al-QarniInitiative Supervisor Artooi From the Vigilant Volunteer Team, he spoke about the executive aspects of the initiative. He explained that the initiative stemmed from the team's community and health awareness, as their work focuses on promoting community health through creative and interactive methods.

The initiative received a wide response from cafes. In just one week, 36 cafes were registered, prompting the team to close the registration in order to ensure clear impact measurement. Al-Qarni explained that the initiative set standards for the water provided, with the minimum being filtered water used for coffee preparation, while some cafes chose to offer bottled water as an additional option.

Digital Interaction The digital interaction with the initiative was also notable, as awareness of the initiative spread through Twitter and Instagram, and many café-goers engaged with it.

Awareness Content and Community Support:

In an interview via he 'Youth Hour' Program on Khaleejia ChannelA team member explained Yazeed Al-Mawlid and Mohammed Al-Qarni The initiative relies on the efforts of a team primarily consisting of health educators and promoters, along with programmers, designers, and media professionals. This allowed the initiative to be presented in a comprehensive manner that combines health, technical, and media aspects.

One of the long-term goals of the initiative is to expand across the Kingdom of Saudi Arabia and ensure its continuity throughout the year, not just during the winter season.

The team emphasized that the initiative focused on providing water at a low cost to cafes, making it an easy option for beneficiaries, thus enhancing access to water in a practical and sustainable way.

Conclusion: Water... A Necessity for Life and a Social Value :

The Vigilant Volunteer Team based the launch of the initiative on “Artooi" reflects their deep awareness of the importance of water as an essential element for life, as mentioned in the Quran:
(And We made from water every living thing) (Surah Al-Anbiya, 21:30)

This initiative embodies the spirit of social solidarity, where health organizations, commercial institutions, and volunteers collaborate to provide a free health solution that enhances community well-being. This project represents a model to be followed in community health work and reflects how volunteer initiatives can make a tangible difference in individuals' lives.

“Drinking water is not just a healthy habit, but a way of life. Let the initiative be a starting point for a community more aware of the importance of daily health care.